What is PINKtober?
​​​​​​
​PINKtober is Thriving Pink’s annual campaign in October, coinciding with National Breast Cancer Awareness Month, dedicated to raising awareness, building community, and creating tangible local impact for breast cancer thrivers in Yolo County. When we come together as individuals, families, businesses, and community partners, we empower those impacted by breast cancer to truly thrive.
Why Your Participation Matters
​​
The Reality: 1 in 8 women and 1 in 726 men will face breast cancer in their lifetime, including family, friends, neighbors, employees, business owners, and customers in our community.​
Our Proven Impact: Over 9 years, we've awarded over $350,000 in grants and hosted 250+ support programs, all at no cost to participants.​
Your Role: Together, we ensure no one faces this journey alone by creating direct local impact through financial grants, treatment support, community connections and a wide variety of programs.
​
PINK BUSINESS PARTNERSHIPS →
​
Let's create meaningful impact together.
(View our recognition levels)
Thriving Pink Programs
Supporting our community through every stage of the journey.
How You Can Get Involved
There are many ways to take part. Everyone can do something. Every bit helps.
-
Attend Events: During the month of October, our PINKtober calendar of events is filled with activities like our
Walk & Thrive, Huei’s Garden Tour, 2nd Friday ArtAbout, Zumbathon, plus many more. -
Donate: Even $15 makes a real difference for a local thriver.
-
Fundraise: Host your own event (in-person or virtual) or a Facebook fundraiser.
-
Share Your Story: Raise awareness by sharing your thriver journey or supporting others.
-
Shop for a Cause: Support local businesses offering "round up" donations at the register.
-
Volunteer: We are growing and are always in need of volunteers.
​
We provide marketing support, materials, and promotional assistance for all business partners.​